New record at IMEXrun – IMEXrun doubles in size to 800 registered participants

After two sold-out 2015 editions in Frankfurt and Las Vegas, the IMEXrun was back in Frankfurt and now twice the size, bringing with it opportunities to accelerate business via networking in a fun run along Frankfurt’s River Main. The IMEXrun, inspired by Rio de Janeiro, took place during IMEX in Frankfurt 2016 and was again a sold-out edition. The run was developed and organised by sports by tlc, a company driven by its strong belief in the unique ability that sport has to enhance corporate responsibility, personal development and the promotion of a healthy lifestyle. The fun run was supported by Riotur, Rio Convention & Visitors Bureau and Embratur and took place on April 20th at 07:00 am.

800 participants were expected at the free of charge event which was open to all IMEX participants. Visit.Rio offered each runner a t-shirt in their national colours and has also introduced an award for “Most Active Nation”, reflecting this year’s Olympic spirit, won by Spain.

“We are delighted to be partnering with sports by tlc to hold the IMEXrun again. Since its launch a year ago, the event has become an important part of our wellbeing initiatives and is hotly anticipated by exhibitors and buyers alike. We are grateful to Rio and Brazil for their continued support of this event” says Carina Bauer, CEO of IMEX.

Alfredo Lopes, Executive President of Rio de Janeiro Convention & Visitors Bureau, states: “IMEXrun Frankfurt is an excellent opportunity for all the MICE professionals to establish a great synergy, through a sports & business spirit. The event has been a creative way to show how dynamic is our city. These are the kind of action we aim to offer to the Tourism industry, reinforcing the natural vocation of Rio de Janeiro to be a destination of congresses and events, business, well-being, sports and leisure.”

Antonio Pedro Figueira de Mello, Rio de Janeiro Tourism Secretary confirms that “the run that is inspired by Rio de Janeiro is already an important part of IMEX. It generates a positive expectation between exhibitors and buyers and it attracts a great number of participants, with whom we keep a relaxed and efficient contact.

Diogo Assis, group events by tlc CEO states “we are happy this fun run grew to a higher level in only 1 year, and also proud that the industry adopted in large scale such an initiative which offsets all the great social events around IMEX and connect people through sports”.

The IMEXrun is an important part of IMEX’s “Be Well at IMEX” initiatives. These include a selection of health & wellbeing education sessions, the new Be Well Lounge which is a device-free space to take time out or join relaxation or mindfulness classes and an online wellness guide with useful tips including healthy food options on offer at IMEX cafés and exhibitor stands.

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